What I Keep Hearing on Founder Calls Lately. And Why We’ve Been Working on the Answer.
Jason Dussault
Chief Executive Officer, Co-Founder
Blog
6 min read
This Post is disseminated on behalf of Intellistake Technologies Corp.
There’s a conversation I keep having with other founders lately, and it tends to go the same way. Usually about halfway through, in a slightly resigned tone, someone says something like: “I don’t really read LinkedIn anymore. Everything sounds the same.”
The first few times I heard it, I nodded along and moved on. By the fifth or sixth conversation, I started paying attention. And once I was paying attention, I couldn’t really stop noticing it everywhere.
Before I get into it here's a short video that walks through what we've been building. If you want to see it before you read about it, start here.
Same Words, Different Writers
Open LinkedIn right now and scroll for two minutes. Posts from different industries, different people, different supposed expertise, somehow all written by the same person. Same opening hook. Same three-bullet structure. Same closing question. The same words doing the same work in the same order.
There’s nothing conspiratorial about this. Hundreds of millions of writers are now using the same handful of language models to produce their content. Different industries running through the same defaults will produce the same defaults. The output has converged because the input has converged. It had to.
I have worked in and around marketing for most of my career, and one of the things I have always believed is that voice is the single most underrated asset a founder or brand carries. It is the thing the audience actually came for.
People do not follow newsletters and creators for the information; the information is available everywhere. They follow because they want to hear how that particular person sees the world. The minute that voice flattens out, the reason for the relationship disappears with it.
That, in a sentence, is what every founder I talk to has started to feel. They cannot quite name it yet. But they know something has shifted.
Where Austen Came From
That is the gap we are building Austen to address.
The premise behind the build is simple. Most AI writing tools start with a large language model and bolt a prompt box on top. The model is the product. Your voice is whatever is left after you wrestle with the prompt for fifteen minutes. We are building Austen the other way around. The user’s voice is treated as the asset.
The model is treated as the instrument that serves it. Liam Harpur, our VP of Technology and Development, has been close to the work, and his way of framing the design has stuck with me throughout the build.
What that means in practice is that most of our development effort is going into the layer between the user and the model, not the model itself. Voice capture. Topic relevance. Output structure. The model is the easy part of any modern AI product. The hard part is everything that sits above it, and that is where the work is.
When I look at the AI writing tools currently on the market, the thing that strikes me is how much of the engineering has gone into what the model can produce and how little has gone into making sure what it produces actually sounds like the person who asked for it. That is the imbalance Austen is being built to correct.
The Build
The biggest piece of the build, by a long way, is the voice work. Most AI tools have an unmistakable default sound. It's the average of every LinkedIn post ever written. We're training Austen on how you actually write instead, so it sharpens over time rather than smoothing out.
The internal benchmark is whether someone who knows you can tell. So far, in testing, mostly no; as well as being returned as undetectable as AI-written by leading detection tools, including ZeroGPT. See our recent press release about Austen here.
Around that core, we're building the parts that remove friction. Austen is being built to surface what your industry is talking about that day, so you're not staring at a blank page at 8am. It intends to shape the same idea to fit each platform, so you're not pasting one draft into five different boxes. And it will sit in one workflow, so going from idea to publication happens in one place.
The thing I keep coming back to is that none of this matters if the voice piece doesn't work. Everything else is just admin.
Who We’re Building This For
If you are a founder, an operator, an agency owner, or anyone whose name sits on the things you publish, Austen is being built for you.
You are the person with the most to lose as AI flattens content. Your audience came to you because you sounded like yourself, and the moment you stop, they go. Engagement drops, follower growth stalls, open rates slide. Slowly enough that you do not notice for a quarter or two. By the time you do, you have lost something that takes years to rebuild.
If you happen to have a forty-person marketing team and a brand voice document the size of a phone book, you probably have this solved already. Everyone else is in a tighter spot. You need to publish more than ever, and the cheapest ways to publish more are starting to cost you the one thing that was actually working.
Where This Goes From Here
Austen is currently in internal testing. The beta release is expected to follow ahead of a planned commercial release. We will share more as the product progresses.
Anyone can sign up to the beta waitlist is open at goausten.ai/landing. Waitlist members will receive priority access to the beta, giving them an opportunity to explore Austen's features, provide feedback, and help shape the platform ahead of its wider release.
Austen's Facebook, Instagram and X channels serve as a live demonstration of the platform in action, showcasing the quality, style and personality of the content it is designed to produce:
If, in a few years from now, AI-written content has become the default that audiences scroll past on instinct, my hope is that the founders and operators who care about sounding like themselves will still have the tools to do it at the pace the modern publishing cadence requires. That cadence is not going to slow down. The only real question is whether keeping pace costs you the thing that made your audience care in the first place.
Disclaimer
There has been significant volatility in digital assets and their value can decline rapidly, which in turn would lead to a decline in the stock price of companies holding digital assets. Intellistake is a start-up that does not have the same access to capital as other larger more established companies.
Intellistake has just commenced operating its business and is at an early stage of development. Intellistake is entering this space by acquiring and operating blockchain validator hardware that supports AI networks and investing in AI-related digital tokens to primarily operate validator hardware.
Intellistake is presently evaluating the regulatory framework for tokenization. Any tokenization will be subject to it being completed in compliance with applicable law, regulatory requirements and terms of any underlying agreements associated with the underlying assets. The actual structure of such tokenization, the assets that would be subject to tokenization, and the associated timeline, have not yet been determined. Intellistake will provide further updates as material developments related to this tokenization strategy occur.
Intellistake is developing custom AI software systems called "AI Agents" for businesses. It recently announced the development of IntelliScope, a newly designed enterprise artificial-intelligence (AI) suite that applies decentralized AI technologies to deliver transparent and verifiable corporate intelligence. IntelliScope, which is in testing, is being publicly introduced as Intellistake's enterprise AI suite, reflecting the Company's focus on advancing practical applications of decentralized AI technologies.
The IntelliScope suite is being developed as a collection of modular AI agents, each intended to address specific enterprise challenges. Development has advanced through internal closed testing, where functionality is being refined and validated. Built to leverage decentralized AI technologies developed within the ASI Alliance FET token ecosystem, IntelliScope is now preparing to move into closed beta testing with an enterprise client, a phase focused on gathering feedback to shape premium features and expand real-world use cases.
The Company intends to deliver these solutions either as one-time projects or ongoing subscription services. Revenue is expected to come from implementation fees and monthly subscription payments. The Company does not presently have any customers. Intellistake is just commencing operations. It is targeting significant growth but its business is subject to several risks related to general business, economic and social uncertainties; the sufficiency of cash to meet liquidity needs; legislative, political and competitive developments; the inherent risks involved in the digital currency and general securities markets; the volatility of digital currency prices and the additional risks identified in the "Risk Factors" section of the Company’s filings with applicable securities regulators. Intellistake has not yet developed or commercialized its AI solutions.
Completion of the Singularity Venture Hub (“SVH”) acquisition remains subject to completion of satisfactory due diligence, the negotiation, and execution of a definitive agreement ("Definitive Agreement") that will include representations, warranties, covenants, indemnities, termination rights, and other provisions customary for a transaction of this nature, no objection from the Canadian Securities Exchange, and shareholder approval of SVH, if required.
This report contains "forward-looking information" concerning anticipated developments and events related to the Company that may occur in the future. Forward looking information contained in this report includes, but is not limited to, all statements in respect of the Company's growth and development, the operations and business segments of the Company, support for decentralized AI and blockchain networks, the details of the collaboration with Orbit AI and its expected benefits; the Company’s contributions towards the collaboration with Orbit AI; the timelines for Orbit AI’s operation; and Intellistake’s strategy to support tokenized, decentralized AI infrastructure.
In certain cases, forward-looking information can be identified by the use of words such as "expects", "intends", "anticipates" or variations of such words and phrases or state that certain actions, events or results "may", "would", or "might" suggesting future outcomes, or other expectations, assumptions, intentions or statements about future events or performance. Forward-looking information contained in this report is based on certain assumptions regarding, among other things, the Company and SVH satisfy all conditions necessary to close the proposed transaction; the Company will continue to have access to financing until it achieves profitability; obtaining the necessary regulatory approvals; the technology and blockchain industries in which the Company intends to focus its business in will grow at the rate and in the manner expected; the ability to attract qualified personnel; the success of market initiatives and the ability to grow brand awareness; the ability to distribute Company's services; the Company creates strategies to mitigate risks associated with cryptocurrency price fluctuations; the Company and SVH remain compliant with all applicable laws and securities regulations and applicable licensing requirements; the Company engages and collaborates with local experts, as necessary, to address jurisdiction-specific matters and ensures compliance with foreign regulations to avoid penalties; the Company addresses any potential cybersecurity threats promptly and effectively; the ability of the Company to develop its technology, acquire customers and have revenue; the ability to successfully deploy the new business strategy as a result of the change of business. While the Company considers these assumptions to be reasonable, they may be incorrect.
Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results to be materially different from any future results expressed by the forward-looking information. Such factors include risks related to general business, economic and social uncertainties; failure of the Company and SVH to satisfy all conditions necessary to close the proposed transaction; failure to raise the capital necessary to fund its operations; inability to create strategies to mitigate the risks associated with cryptocurrency price fluctuations; the costs of regulation in the digital asset industries increase to the extent that the Company is no longer generating sufficient returns for shareholders; failure to promptly and effectively address cybersecurity threats; insufficient resources to maintain its operations on a competitive basis; and the actual costs, timing and future plans differs expectations; legislative, environmental and other judicial, regulatory, political and competitive developments; the inherent risks involved in the cryptocurrency and general securities markets; the Company may not be able to profitably liquidate its current digital currency inventory, or at all; a decline in digital currency prices may have a significant negative impact on the Company's operations; the Company's success may depend on the continued involvement of key personnel, including advisors, whose involvement cannot be guaranteed; institutional adoption of decentralized AI infrastructure remains uncertain and may not occur at the pace or scale anticipated; evolving regulatory frameworks, including those related to AI (such as Canada's proposed Artificial Intelligence and Data Act), may impose additional compliance burdens or restrict certain business activities; valuation figures are based on publicly available market data and internal assessments at the time of the referenced transactions and may not reflect current or future valuations; the volatility of digital currency prices; the inherent uncertainty of cost estimates and the potential for unexpected costs and expenses, currency fluctuations; regulatory restrictions, liability, competition, loss of key employees and other related risks and uncertainties; delay or failure to receive regulatory approvals; failure to attract qualified personnel, labour disputes; and the additional risks identified in the "Risk Factors" section of the Company's filings with applicable Canadian securities regulators.
Although the Company has attempted to identify factors that could cause actual results to differ materially from those described in forward-looking information, there may be other factors that cause results not to be as anticipated. Readers should not place undue reliance on forward-looking information. The forward-looking information is made as of the date of this report. Except as required by applicable securities laws, the Company does not undertake any obligation to publicly update forward-looking information.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
